The New Sustainability Advantage By Bob Willard Essay

â€Å"The New Sustainability Advantage† By Bob Willard I chose this book after reading a little on the Author’s background. Bob Willard worked for IBM Canada for 34 years and his business and leadership experience is vast. His passion for sustainability and helping businesses create overall sustainable cultures that are profitable as they can be was inspiring in itself. After his career with IBM, he pursued Sustainability in a way that he could effectively create and help implement these systems into large and small businesses alike. An author of this and three other books, his company Sustainable Advantage is a B Corporation product, a new type of registered business whose goals largely align with social and environmental efforts as a company. He also gives monetary donations equaling 10% of his company’s annual revenue each year to other organizations dedicated to people and planet concerns. The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as aShow MoreRelatedThe Topic Of Sustainable Business Practices966 Words   |  4 Pagesreport will define what is meant by the term sustainability and its dimensions. Secondly examples will be provided to illustrate the ways in which ExxonMobil is operating in an ethical and sustainable manner. Thirdly this report will critically look at the area of environmental responsibilities to an organizations and wh at ExxonMobil is doing in that aspect. Finally this report will observe the importance for organization to be sustainable. Sustainability according to Bruntland can be defined as ‘meetingRead MoreAttending The Ethical Sourcing Forum1490 Words   |  6 PagesAttending the Ethical Sourcing Forum hosted by Intertek in March 2012, Bob Willard, author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (2012), explained in interview that the business case for ethical sourcing is compelling : the certain prospects of acquiring new market shares, an exponential efficency in material/water/energy and profits going over the top. In his book he even brings up the potential of a triple bottom line for any company who makesRead MoreTriple Bottom Line10664 Words   |  43 Pagesthe concept and to sell them on it, it is difficult to find anything that looks like a careful definition of the concept, let alone a methodology or formula (analogous to the calculafions on a corporate income statement) for calculating one of the new bottom lines. In the places where one is expec ting a definition the most that one usually finds are vague claims about the aims of the 3BL approach. We are told, for example, that in the near future the world s financial markets will insist that businessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership