The New Sustainability Advantage By Bob Willard Essay

â€Å"The New Sustainability Advantage† By Bob Willard I chose this book after reading a little on the Author’s background. Bob Willard worked for IBM Canada for 34 years and his business and leadership experience is vast. His passion for sustainability and helping businesses create overall sustainable cultures that are profitable as they can be was inspiring in itself. After his career with IBM, he pursued Sustainability in a way that he could effectively create and help implement these systems into large and small businesses alike. An author of this and three other books, his company Sustainable Advantage is a B Corporation product, a new type of registered business whose goals largely align with social and environmental efforts as a company. He also gives monetary donations equaling 10% of his company’s annual revenue each year to other organizations dedicated to people and planet concerns. The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as aShow MoreRelatedThe Topic Of Sustainable Business Practices966 Words   |  4 Pagesreport will define what is meant by the term sustainability and its dimensions. Secondly examples will be provided to illustrate the ways in which ExxonMobil is operating in an ethical and sustainable manner. Thirdly this report will critically look at the area of environmental responsibilities to an organizations and wh at ExxonMobil is doing in that aspect. Finally this report will observe the importance for organization to be sustainable. Sustainability according to Bruntland can be defined as ‘meetingRead MoreAttending The Ethical Sourcing Forum1490 Words   |  6 PagesAttending the Ethical Sourcing Forum hosted by Intertek in March 2012, Bob Willard, author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (2012), explained in interview that the business case for ethical sourcing is compelling : the certain prospects of acquiring new market shares, an exponential efficency in material/water/energy and profits going over the top. In his book he even brings up the potential of a triple bottom line for any company who makesRead MoreTriple Bottom Line10664 Words   |  43 Pagesthe concept and to sell them on it, it is difficult to find anything that looks like a careful definition of the concept, let alone a methodology or formula (analogous to the calculafions on a corporate income statement) for calculating one of the new bottom lines. In the places where one is expec ting a definition the most that one usually finds are vague claims about the aims of the 3BL approach. We are told, for example, that in the near future the world s financial markets will insist that businessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership

Allusion In Antigone And Cleopatra - 826 Words

By referencing Danaà « and Cleopatra, two royal women who suffered similar fates to Antigone, the chorus sympathizes with her. In the first stanza of the ode, they allude to Danaà «, saying â€Å"even she endured a fate like yours, / (. . .) buried within her tomb† (1036-1040). Through this allusion to Perseus’s mother, who suffered in an underwater tower, the chorus praises Antigone for her fortitude and shows their support for her through their horror for her fate. When they reference â€Å"the princes doomed at birth/ and their mother (. . .)/ walled up in a tomb of stone†, the story of Cleopatra, the chorus likens her to the daughter of the North Wind who was also buried alive (1079-1080). The comparison between Antigone’s suffering and the†¦show more content†¦Here, the chorus warns Creon that the gods always punish those who break their laws, even if they are royalty, like Creon and Lycurgus. Dramatic irony is used here as well, as th is ode tells the audience, but not Creon, the harm of defying the gods, helping Sophocles to enforce his end point that destruction comes to those who break the laws of the gods. The reference to Lycurgus foreshadows how Creon will suffer, and uses dramatic irony to drive the theme that the god’s laws are the most important. Finally, in the fourth stanza, the chorus references Cleopatra and how she tried to avoid fate, foreshadowing the eventual ruin to be brought upon both Antigone and Creon through the theme that fate is inevitable. They state â€Å"even on her, (. . .)/ the Fates rode hard† showing how once fate decides its target, it will not give up (1088-1089). As in scene two, Antigone was condemned to death by Creon, this quotation foreshadows that the event proclaimed will come to pass. Additionally, Antigone cursed Creon at the end of scene four, so this allusion could also apply to the grim fate prophesied for his family as well. The broader theme that fate is inescapable is also seen in this allusion, when the chorus describes that â€Å"[Cleopatra] sprang in her father’s gales† to try to escape her fate, but it still caught up to her. Foreshadowed by this allusion, Creon too tries to forswear his

Different Methods of Communication free essay sample

Different methods of communication are effective and appropriate for different situations and audiences. For each of the following groups, list a good communication method (i. e. email, face-to-face, written, etc. ). Describe what makes each method effective and how your tone would impact communication to each of these audiences: Boss Coworkers Instructor Friends Family Does the method of communication change if you are involved in conflict with any of these groups mentioned above? Whats the most appropriate way to resolve conflict with each of these groups? In order to make a correct assumption on which method f communication is to be used with a variety of groups, one should stop and analyze the situation at hand and determine the most applicable method that fits the receiver of the message. Another key issue, the nature of what you need to communicate to the receiver. In my opinion, once these items are identified, it facilitates the venue of communication to utilize. We will write a custom essay sample on Different Methods of Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In communicating with a boss, the nature of the communication his/her availabilty will play a key role. If the communication is of an informative nature of day to day office activities, a simple e-mail will suffice with an informal tone. But in the event personnel issues need to be addressed regarding conflict, confidentiality, etc, a face- to face meeting will be more appropriate and of a more serious tone. Coworkers, friends family are groups that can be categorized as informal; therefore, all forms of communication could apply depending on their location and availability. In the event that a personal dispute needs to be addressed with either of these groups, a determination of tone venue of communication needs to be identified for a quick digestion of the situation and avoid further animosity since hese are groups of close interaction. In regards to communication with an instructor, this venue, in my opinion needs to remain as that of a formal tone and in either email or face-to-face when feasible. Since most of instructors deal with multiple tasks and students, e-mail will facilitate tracking of communication to and from students at any given time of day versus the face-to-face encounter that could be time consuming for both parties. If conflict were to exist, written communication will be advisable to track the transgression of the situation and/or the resolution of the same.

The Other Half of the Brain an Example of the Topic Education and science by

The Other Half of the Brain by Expert writer-Eloquence | 26 Dec 2016 The author offered an interesting account of Dr. Harvey who performed the autopsy on Albert Einstein and experimented with his brain. It was discovered that the glia cells, so abundantly present in the human brain can be responsible for the Einsteins uniqueness. Located in the association cortex, glia cells are unlike the neurons but were found to have a significant affect on the neurons through (first hypothetical) communication between glia cells and neurons. Need essay sample on "The Other Half of the Brain" topic? We will write a custom essay sample specifically for you Proceed Through the new findings (Edelman, 1998) it was shown that glia cells influence the formation of synapses that are responsible for the quality of communication between the neurons. Obviously, if the synaptic connections are stronger than the person is capable of more and better associations, learning, and recall. In addition, another study provides evidence that glia cells establish its own communication network run in parallel to the neuron network. The article confirms that during the time when Einstein lived, neuroscientists believed that glial cells were responsible for the information processing. Although it was agreed that the evidence simply was not there, the work continued and search once again focused on the mysterious function of the presence of glial cells. The author pointed out that the researchers assumed the insignificance due to the inefficiency of equipment to detect the glial chatter and the fact that they were looking at glial cells trying to duplicate their search with the same mode as that in neural network. According to the article, the recent discovery brought the light of this difference: the glial cells communicate chemically not electronically, as it was suspected following the neural model. Brave assertion suggested that the glial cells listen in to the neural communication and then react appropriately depending upon what they hear. The author also added that according to the earlier work, the influx of calcium cells suggested that the glial cells had been stimulated. That assumption was earlier confirmed through and with an imaginative innovation that allowed checking the calcium levels in Schwann cells, the glial cells that surround synapses where neurons meet. The author also wanted to know whether glial cells were limited to what he called eavesdropping or had more specialized function, like participating in the direct communication through the neural network. Such hypothesis was later confirms with the described in detail experiment. The author continued describing his research with the supposition that something else was going on with glial cells. He was not satisfied with the finding that these particular cells were responding to the calcium influx. He used the 1990 study of Stephen J. Smith of Yale University that showed the increase of concentration in calcium in the cells called astrocytes, Such increase was caused when the neurotransmitter glutamate was added to a cell culture and doubled for the natural process during which the neurotransmitter is released by a neuron. Further description of another work by S. Ben Kater in 1996 showed that astrocytes would use extra cellular medium rather physical contact to send impulses. Such conclusion basically displayed the possibility that glial cells could communicate among themselves using the extra cellular medium. Further research clarified which molecules exactly were involved in glial communication. The author displayed the finding of Peter B. Guthrie in 1999. His finding helped researchers to determine the concrete model of how glial cells reacted to the calcium influx and then communicated to other glial cells by releasing ATP molecules. The only difficulty was to find out how the transmittal would sense the calcium influx for neurotransmitters were not an answer: those would not diffuse out the axon connections. The further experimentation brought the researchers to the realization that ATP molecules were fired out of the axons and picked up by glial cells. Their analysis was a hypothesis that ATP served as the medium of transmission from the neural network to the glial network through the calcium ions. The ions activate enzymes that affect the genes (Selkoe, 2006). The researcher, further down the road, came to the hypothetical (till today) situation which would direct their attention at the genes as controlling agents initiating the above-described mechanism. At this point, the author described the Stevens research that explained the function and purpose of myelin insulation around the axons. According to this research, the insulation serves as conducting medium that transmits the nerve impulses at high speeds over the long distances. Exactly this work showed the differentiation between axon cells in terms of their development into myelin-surrounded cells or cells with no insulation. The author continued describing the logistics of the chain in hypotheses by mentioning the work of Vittorio Gallo and his colleagues. The work involved a closer look at oligodendrocyte glia that forms myelin in the brain. According to this work, myelin was produced with the maturation of cells when phosphate molecules in ATP were removed (the substance remained was called adenosine). This conclusion indicated at the differentiation of a neuron to know where to send separate messenger molecules: to central or peripheral nervous systems. The author connects than with the practical significance of the process behind demyelination explaining that such condition causes debilitating health conditions in too many people. He also mentioned an important finding that although the exact process of myelination is still under research, it is known that adenosine is the first substance that initiates the process. That fact might later lead to discovering treatment to diseases like multiple sclerosis. Readers later are confronted by an interesting question. Although, the role that ATP and adenosine are known in the myelination process, the researchers are very curious about the possibility of glial cells having the power over regulating the function of neurons (see also (Qiao, Seidler, Tate, Cousins, waves of calcium sent by glia changed the visual neurons' in rats. These findings encouraged Maiken Nedergaard of New York Medical College who studied the lesions of rats brain taken from the hippocampus, area of the brain responsible for memory. Then it was suggested that glia might play a role in plasticity, the organisms response through learning. The author did mention a difficult to understand dilemma: how a large population of calcium influx would be differentiated by and with the entire population of astrocytes. To enact some detailed information processing there should be a mechanism that would detect the specific messengers and differentiate those from the rest. The article of 1990 stated that Smith and his colleagues did believe in the possibility of such differentiation of the mass influx into more discrete packets allowing much more detailed communication. That could not be confirmed for the lack of appropriate equipment. However, Philip G. Haydon of the University of Pennsylvania found (2003) that "there is short-range connectivity between astrocytes." He used a laser equipment to release a minute quantity of glutamate in the rats hippocampal brain region. That quantity was detected by a single astrocyte, which allowed the above conclusion to be made. The author described then the working hypothesis that consisted of communication among astrocytes helps to activate neurons whose axons terminate relatively far away and that this activity, in turn, contributes to the release of neurotransmitters at distant synapses. This action would regulate how susceptible remote synapses are to undergoing a change in strength, which is the cellular mechanism underlying learning and memory. The article accounted for the work of postdoctoral students, Karen S. Christopherson and Erik M. U1lian who have found the chemical messenger, the protein called thrombospondin, was responsible for the building of synapses. This particular protein was known to play physiological role but was not known to participate within the nervous system. There is a supposition that this protein might bring together proteins and other compounds to help synapse grow. The author concludes the article by directing the readers attention at the possibility of connecting the findings with their possible relationship with the human memory suggesting such interesting idea as, perhaps a higher concentration of glia, or a more potent type of glia, is what elevates certain humans to genius. (see also Szpir, 2006) Obviously, there is more to explore. References Edelman, G. M. (1998). Building a Picture of the Brain. Daedalus, 127(2), 37+. Retrieved July 15, 2007 Qiao, D., Seidler, F. J., Tate, C. A., Cousins, M. M., & Slotkin, T. A. (2003). Fetal Chlorpyrifos Exposure: Adverse Effects on Brain Cell Development and Cholinergic Biomarkers Emerge Postnatally and Continue into Adolescence and Adulthood. Environmental Health Perspectives, 111(4), 536+. Retrieved July 15, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001931614 Selkoe, D. J. (2006). The Aging Mind: Deciphering Alzheimer's Disease & Its Antecedents. Daedalus, 135(1), 58+. Retrieved July 15, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5015009904 Szpir, M. (2006). New Thinking on Neurodevelopment. Environmental Health Perspectives, 114(2), 100+. Retrieved July 15, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5014162015